To help tourism businesses in Cumbria recover from the effects of the Coronavirus pandemic as quickly as possible we have produced a phased and extended marketing campaign.
This campaign advertises Cumbria as a destination for those looking to plan their breaks as lockdown restrictions ease but also provide resources for individual businesses to incorporate into their own marketing. A coordinated, cross-county approach will help spread the message far and wide.
Download the latest version of our Covid-19 Recovery Marketing Plan below as well as downloading campaign resources. These will be updated as the situation develops but will focus on creating visitor desire, confidence in Cumbria as a destination and highlight the measures in place to reduce risk.
Please note that some resources are only available to Cumbria Tourism members and are password protected. Members can email firstname.lastname@example.org if they have not received this password. Non-members can contact this email address to learn more about the benefits of joining.
- Download Marketing Plan
- Download Itineraries
- Campaign Resources
- Getting Going: Marketing Tips
- “Know Before You Go” Toolkit