News & Updates

Your journey

Cumbria Tourism calls for Government aid to halt ‘pingdemic effect’ on hospitality industry

With tourism and hospitality businesses struggling to accommodate bookings due to mandatory self-isolation of staff, Cumbria’s official Destination Management Organisation (DMO) is calling for the Government to allow workers with negative COVID-19 test results to continue to work. Alongside a severe ongoing recruitment crisis, with businesses operating at approximately 20% below their employment needs, the…

Read More

Cumbria Tourism highlighting long-term career opportunities of hospitality industry

As businesses prepare for a busy summer season, Cumbria’s official destination management organisation (DMO) is working to showcase the opportunities available within the industry. Brexit, the COVID-19 pandemic and the county’s super-aging population have led to a perfect storm, with many businesses now looking to recruit from a shrinking pool of applicants. However, the industry…

Read More

Cumbria Tourism welcomes Highways England as new Strategic Partner

Highways England has been confirmed as the latest organisation to become one of Cumbria Tourism’s official Strategic Partners. Highways England is making a long-term commitment to the county’s tourism industry with the new ten-year agreement, joining a select group of influential tourism-related businesses who share Cumbria Tourism’s core values and desire to rebuild – and…

Read More

Tourism partners in Cumbria join forces to spearhead a national focus on the sector’s recruitment crisis

Cumbria Tourism and the Lake District Hotels Association have been delighted by countrywide support for their industry recruitment campaign and are calling on even more businesses and partners to add their voice by calling for the Government to recognise the issues affecting the sector.  Research by Cumbria Tourism has discovered that the recruitment challenge is…

Read More

‘The Perfect Place to Work’ – Cumbria Tourism launches Recruitment Marketing Campaign

As an urgent response to the acute staffing crisis now threatening the post-pandemic recovery of Cumbria’s visitor economy, Cumbria Tourism is stepping up its recruitment marketing campaign to bring fresh faces into the industry. Latest figures from the county’s Destination Management Organisation reveal that 68% of businesses now say recruitment of staff is a significant…

Read More

For further information

Contact Reception on
01539 822222 or info@cumbriatourism.org