Our research shows that in 2018 the value of tourism was worth £3 billion to the county and supported 38,000 full time equivalent (FTE) jobs.

With Cumbria increasingly recognised as a world class visitor destination with international and UK wide appeal we have the opportunity to significantly grow the value of tourism to the local economy and county as a whole. A 1% growth in tourism spend would add an extra £20m to the economy.

Our focus is therefore to further maximise the reputation of the county and support our members in order to:

  • Grow the number of staying visitors and increase the length of stays (international and domestic)
  • Grow the spend per visitor
  • Grow the number of visitors to less well known areas of the county
  • Grow the reputation of and economic value to Cumbria as an all year round destination

We are proud to now be one of the largest member Destination Management Organisations (DMO) in the UK. Our 2,500 member businesses are the lifeblood of this organisation and it’s thanks to growing membership support that we are able to increase and accelerate our delivery against these important priorities, plus ensure our members also receive a range of other valuable benefits and opportunities.

To further harness and maximise these opportunities, we have introduced a limited number of places for businesses who wish to get behind us to further grow the reputation and value of the industry. These Strategic Partners are a core network of recognised and key influential tourism related businesses, organisations and individuals who share Cumbria Tourism’s goals, strong desire and enthusiasm to work together, harness our collective energy and expertise, to champion and financially invest in the delivery of effective destination marketing for the county and, in doing so, raise the value of the tourism on behalf of all our member businesses.

We are grateful to our strategic partners below, as well as long standing patron, United Utilities, for their continued support.

If you are interested in finding out more please contact Gill Haigh, Managing Director at Cumbria Tourism.


Our Partners