The MBA Tourism Management is the only specialist MBA currently available in the UK and Cumbrian tourism professionals now have the opportunity to receive one of two exclusive 50% scholarships.

Officially accredited by the Tourism Management Institute, this premium management qualification is aimed at existing industry professionals seeking to optimise their career potential.

The programme provides flexible study and pricing options allowing you to achieve your educational aspirations without compromising work and family commitments.

Designed in consultation with regional and national businesses operating in a range of sectors across the tourism industry this highly relevant qualification will develop your operational and strategic knowledge in the management of tourism related businesses.

The MBA also provides you with the opportunity to focus on a particular sector of industry through the provision of specialist modules at Diploma level. Specialist options include Hotel Management, Sustainable Practice, Events Management and Heritage and Culture.

The programme showcases best practice from a diversity of businesses in Cumbria and the North West, with the academic content enhanced by site visits and guest speakers from industry.

Further Information

The MBA Tourism Management can be studied on a full-time (12 months) or a part-time basis (24 months).  Each module on the course consists of 2-3 days of face to face block delivery supported via online resources.  There are eight modules in total including 6 core modules (see below):

  • Tourism Innovation and Entrepreneurship
  • Destination Marketing
  • Managing the Visitor Experience
  • Contemporary Issues in the Tourism Industry
  • Applied Research
  • Applied Industry Project

There are also optional modules in events, hotel management, sustainable tourism and visitor attractions management (the availability of these options is subject to recruitment).

The MBA is the only industry specific course of its kind in the UK with all modules delivered by academic practitioners and all assessments applied to the work environment with toolkits that can be used to contribute to business success.  This is real world learning and an MBA is considered to be a premium qualification for management in the visitor economy sectors.

Scholarship Opportunities

The intention is to offer two scholarships of 50% for the course which as an MBA is priced at £11,500 approximately.  Employers can nominate their star managers or employees can nominate themselves.  The balance of payment can be made in instalments during the course and employees can apply for a student loan in the same way that a regular degree student would or employers can make the payment, or part of the payment for them.

These scholarships are designed to help Cumbrian businesses engage, train and retain their best staff and as such are only those currently working within the county’s tourism sector are eligible.

Interested applicants need to have a degree or an HND/Professional Qualification with appropriate managerial experience and the nomination letter should identify why this person should do the MBA and how they would use this to further their career or benefit the company.

For further information

Contact Angela Anthonisz, University of Cumbria on
01539 822222 or