As one of our Strategic Partners the University of Cumbria are offering all Cumbria Tourism members a £50 discount on their Tourism Short Courses running at Ambleside – £145 + VAT instead of £195!

To book simply follow the links below and select option 2 at checkout.


Tourism Business Innovation

Providing great service and responding to the latest consumer trends makes innovation a vital part of any business, no matter the size of operation.

Studies have confirmed the importance of innovation and its impact on business performance in terms of contributing to an enhanced customer experience, the development of competitive advantage and ultimately, its impact on the bottom line.  Ultimately it is not just about having an idea, it’s about understanding what to do with that idea and how it can contribute to business growth.

This short course will help you understand the concept of innovation, the types of innovation that might be right for your business and how to integrate these into your business plan in a way that creates added value to your customers.

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Developing Your Unique Selling Point

In such a dynamic and competitive industry where the consumer has so much choice available to them it is no longer enough to make generic claims about being the best.

When it comes to standing out from the crowd having a truly unique selling proposition (USP) is critical to developing your competitive advantage and appealing to the people you would like to attract into your business.

This short one day course will provide you with a clear understanding of how to reflect on your current business model, how to assess the competition and the customer as well as understanding where your competitive advantage lies. The toolkit provided as part of the course will give you a framework that will help you to identify and communicate your unique selling point to help you stand out from the crowd.

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Managing the Visitor Experience

Every visitor to your business should receive a positive and seamless experience that facilitates engagement and encourages repeat booking.

Visitors who have a positive experience will enhance your reputation and contribute to the growth of your business.  Visitors who have a negative experience can damage your reputation and potentially move to the competition, impacting on your growth and profitability.

This short course provides you with an understanding of the importance of proactively managing the visitor experience and helps you to develop a strategy for monitoring the customer journey and designing recovery strategies that keep your customers coming back.

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For further information

Contact Reception on
01539 822222 or