It’s been another exciting and productive month for Cumbria Tourism’s PR team, with great destination coverage generated in print and online media right across the country and beyond.
Sunday Times Travel did a great feature focussing on the Lake District’s cultural offering, while Cadence magazine paid a visit to the Coniston and Hawkshead areas to write about the western side of Windermere as a cycling destination. Further regional coverage for the South Lakes came in the form of a feature in Surrey Life magazine and syndication across Newsquest’s Yorkshire and Scotland titles.
The Yorkshire Post took us up on our offer to visit South Cumbria – outside the Lake District boundary, featuring towns and villages like Milnthorpe, Arnside and Cartmel, while People’s Friend magazine produced a lovely feature about the Settle to Carlisle railway route following a visit organised by Cumbria Tourism’s PR team last year.
The North Lakes, Penrith and Carlisle got fantastic coverage in national title The Irish News, with Lowther Castle even gracing the cover of the travel supplement. Carlisle was again featured nationally following a pitch by Cumbria Tourism to The I newspaper. A trip down the Cumbrian coastline by rail formed the basis of the article, which – despite delays caused by a landslide, resulted in a really positive piece of coverage for the west coast, taking in areas like Maryport, St Bees and Ravenglass.
Across the pond, American magazine ‘Postcards’ magazine worked with our PR department for a food & culture feature.