The Cumbria Tourism team last week headed to World Travel Market – widely regarded as the world’s leading travel event for the travel industry.
This was another great opportunity to forge one-to-one relationships with a range of tour operators and tourism specialists, as well as gathering information about the latest travel trends and market insights from both the UK and overseas.
“High-profile events like World Travel Market are all about convincing operators that the Lake District, Cumbria, is a ‘must see’ destination, says Cumbria Tourism’s Sales and Marketing Manager, Sue Clarke. “Strengthening relationships with influential contacts is vital for supporting the future growth and prosperity of our members and their businesses.”
World Travel Market is just the latest in the series of major travel trade events we have been attending this autumn to promote the Lake District, Cumbria.
Other recent events included VisitBritain’s annual International Business Exchange (better known as ‘VIBE’) and the Group Travel and Leisure Show at Birmingham’s NEC, where we represented tourism businesses in partnership with Northern Print Distribution (NPD). Working alongside Associated British Ports (ABP) Barrow, key CT staff also attended Seatrade Cruise Med in Portugal to help stimulate awareness of Barrow as a visitor gateway to the county as a whole.