Travel Trade Support

Resources to support the travel trade

Travel Trade Support

Welcome to the Lake District, Cumbria. This is the place where lakes, mountains, forests and coast all combine to create a destination you’ll want to return to time and time again. Home to two UNESCO World Heritage sites, two National Parks, three areas designated National Landscapes and a UNESCO Global Geopark, we invite them to discover England’s most extraordinary holiday destination.

Our destination offers the chance to relax and reconnect: with nature, with loved ones, and with themselves. Take on the challenge of new adventures, and reap the benefits of spending time in nature.

With our stunning and varied range of accommodation suitable for large and small groups, solo travellers, couples, families, friends, honeymooners and more, we encourage staying a while.

Quality attractions, fantastic places to eat, and priceless memories to be made in one of the most beautiful parts of the country.

A warm Cumbrian welcome awaits. Here, your clients will make memories to last a lifetime, sparking a true love affair with this incredible region.

Visit Lake District, Cumbria, is the outward facing brand of Cumbria Tourism, the official regional tourism board and Local Visitor Economy Partnership for Cumbria and the Lake District. We are a ‘not-for-profit’ membership organisation here to support our county’s hospitality businesses and supply chain, whilst also creating a world class visitor experience through effective marketing and proactive sustainable tourism development.

Our team are keen to support the travel trade and have designed this guide to help you to create itineraries and programmes for your customers, so that they can experience this unique and beautiful part of the world.

How Can We Help?

Travel Trade Guide 2023-24

Visit Lake District, Cumbria Travel Trade Guide 2023/2024

View our travel trade guide to assist you in developing itineraries and featuring products in your programmes. The guide features a wide selection of suppliers including accommodation (both serviced and self-catering), attractions, activities, tours, transport, specialist operators and destination management companies who are set-up to work with the travel trade and offer trade rates.

Whether it’s finding the right accommodation for your customers, locating new experiences, securing guides, transport operators and ground handlers, we can help introduce you to contacts and suppliers who are happy and keen to work with the travel trade.

We can give you free access to our extensive library of images and video footage of which we own the copyright. Contact Francine on for more details on accessing the image library.

We can highlight what’s new and upcoming, including the latest news and events.

We can help to provide ideas, suggestions, and introductions to suppliers for familiarisation visits.

Bookable Experiences

Looking for an immersive experience for your clients? Or perhaps something they can’t book direct? From FITs to groups of all sizes, let us help you give them a trip to remember.

Sign up to receive occasional travel trade newsletters over the year highlighting new developments and suggestions for itineraries

* indicates required
Do you currently sell Cumbria? *
Countries you sell to
Products you offer

Get In Touch

We are always happy to help. If you have any questions on the above resources or other ways in which we can assist, please get in touch with Francine Bult on